In the rapidly evolving landscape of influencer marketing, establishing and adhering to a robust code of conduct is essential for maintaining brand integrity and consumer trust. This discussion will explore guidelines and best practices for developing and implementing an effective influencer marketing code of conduct.

• Establishing clear ethical guidelines for influencer partnerships and content creation aligned with regulatory framework set out by ASA
• Ensuring influencers comply with disclosure regulations and maintain transparency with their audiences.
• Authenticity and Alignment: Selecting influencers whose values and content align with your brand's mission and goals.
• Preparing strategies to monitor activities, address potential issues and protect your brand in case of influencer misconduct.
• Safeguarding influencers and maintaining integrity across your partner network