This workshop will guide participants in developing a holistic and authentic DEI marketing strategy that resonates with all audiences and drives meaningful change. Consumers can spot inauthentic, woke-washing brands, and they are more empowered than ever before. Diversity & Inclusivity cannot be a tick box exercise, it needs to be engrained into the fabric of your business, fully inclusive. 

• Understanding the essential foundations of an inclusive marketing framework - embedding diversity, equity, and inclusivity into the core of your brand’s identity, ensuring it permeates every aspect of your marketing efforts and becomes integrated as a marketing priority.
• Understanding cultural and market nuances to ensure your marketing and communications authentically represent diverse communities, fostering genuine connections and trust with your audience. 
• Ways to develop an overarching strategy and framework that encourages DEI in front of and behind the camera, ensuring it is embedded within planning and execution.
• Utilising your data to identify gaps, track progress, measure impact, and continuously improve your DEI initiatives within marketing campaigns. 
• Assembling and nurturing diverse and inclusive teams to empower yourself with diversity of thought and identify new, previously hidden, markets and opportunities 

Integrating a responsible marketing framework is essential for brands to foster trust and demonstrate their commitment to sustainable and ethical practices. This panel discussion will bring together industry leaders to share insights and strategies for defining and embedding a responsible marketing framework that aligns with your wider business objectives and demonstrates your core brand values and ethos.

• Discussing the core principles and components that constitute a responsible marketing framework.
• Exploring practical steps for embedding ethical considerations into your marketing strategies and campaigns.
• Balancing Profitability and Responsibility: Learn how to achieve a balance between business objectives and responsible marketing practices.
• Engaging stakeholders and consumers in the development and implementation of more responsible media and advertising initiatives.
• Unifying your approach to responsible marketing to match industry standards and regulatory changes