75% of marketing professionals agree that sustainability metrics, transparency and robust reporting are to priorities for their business. This workshop will delve into the emerging necessity of sustainability metrics, drawing from recent insights and trends to ensure the measurement of emissions in the advertising industry efforts are unified and effective.

• Examining the industry frameworks as an approach to standardise formulae of carbon media measurement in all major markets
• Creating comprehensive, unified reporting and measurement structures to comply with the latest regulatory standards and industry benchmarks
• Transforming AdTech practices to devise emission reduction strategies and embrace sustainability metrics
• Effective communication strategies to articulate sustainability achievements clearly internally and to customers, engaging stakeholders and the public while showcasing genuine environmental commitment.

As digital platforms evolve, protecting children from online harms has become a critical priority for marketing, media, and advertising leaders. Join us for an insightful panel discussion that delves into tangible steps to safeguard children in today's digital landscape.

• Identifying and addressing the various online threats to children’s safety across different platforms.
• Developing and enforcing age-appropriate content and features for children across all digital platforms.
• Enhancing the role of parental controls and digital literacy programs in protecting children online.
• Promoting collaboration among brands, tech companies, educators, and policymakers to create a safer online environment for children.