As brands are increasingly called upon to engage in social and political discourse, balancing corporate social responsibility (CSR) with brand safety on social media has become crucial. This session will provide marketing, media, and advertising professionals with strategies to navigate controversial issues, calls to action and potential backlash.

• Understanding the principles of CSR and their importance in contemporary branding on social media.
• Strategies for brands to authentically engage with social issues without appearing performative or insincere.
• Implementing measures to safeguard your brand from association with harmful or inappropriate content.
• Best practices for crisis management, addressing backlash and maintaining brand integrity during social media crises.
• Tools and metrics for assessing the effectiveness and impact of your CSR initiatives on social media.