Join ITV for this exclusive conversation that interrogates the collaboration between Sustainability and Brand leaders, to align on central sustainability initiatives across your brand. This session explores how brand and sustainability individuals can work together to drive business value, mitigate risks, and ensure cohesive implementation of the central sustainability agenda across all units.

• Aligning brand messaging with sustainability goals, ensuring consistent communication both internally and externally.
• Identifying and mitigating potential risks associated with greenwashing and the disconnect between brand promises and sustainability practices.
• Integrating sustainability into commercial strategies and day-to-day operations of advertising teams.
• Building effective collaboration frameworks between sustainability and advertising teams to foster innovation and accountability.
• Assessing the impact of sustainable advertising efforts on brand perception, customer loyalty, and overall business performance.