Europe’s First Forum Dedicated To Elevating Standards in Sustainable, Inclusive & Accessible Marketing, Media and Advertising

25 - 26 November, 2025 | UK

Kathryn Jacob

CEO Pearl & Dean

Kathryn is the CEO of the iconic cinema advertising company, Pearl&Dean. She has extensive media experience across many areas but the lure of popcorn and watching films for a living has lasted for over a decade.

As well as her role at Pearl&Dean, Kathryn is Chair of Trustees at one the UKs leading arts venues, HOME in Manchester. She also sits on the Council and Board of the Advertising Association, the Development Board of RADA and as of August 1st, 2022, became President of SAWA, the global trade body for cinema advertising. One of Kathryn’s key interests in Diversity and Inclusion and she leads the Advertising Association’s All-In initiative that works across the advertising sector to drive a representative workforce.

Kathryn has co-authored two books. “The Glass Wall” published in 2016 focused on the career development of women was written with Sue Unerman. In 2020 Sue and Kathryn published a second book together “Belonging: The Key to Transforming and Maintaining Diversity, Inclusion and Equality at Work” together with Mark Edwards. Esquire described it as “The most important Book of the year”. Book 3 is on the way!

Conference Day One - Tuesday 3rd December

11:25 AM Chair Remarks


1:45 PM Chair Remarks

Advertising plays a significant role in shaping the values and behaviour of audiences. This session will explore strategies for promoting positive and educational messaging, featuring role models that embody your brand values.

 

  • Crafting positive messaging and content that fosters positive values and behaviour among your consumers.
  • Incorporating educational elements into advertising to enhance learning and development.
  • Choosing role models with a positive influence who align with your brand values.
  • Measuring impact and evaluating the effectiveness of your positive and educational advertising campaigns.

Check out the incredible speaker line-up to see who will be joining Kathryn.

Download The Latest Agenda