Europe’s First Forum Dedicated To Elevating Standards in Sustainable, Inclusive & Accessible Marketing, Media and Advertising
3 - 4 dECEMBER | Marriott Hotel Regents Park, London, UK
Kathryn Jacob
CEO Pearl & Dean
Kathryn is the CEO of the iconic cinema advertising company, Pearl&Dean. She has extensive media experience across many areas but the lure of popcorn and watching films for a living has lasted for over a decade.
As well as her role at Pearl&Dean, Kathryn is Chair of Trustees at one the UKs leading arts venues, HOME in Manchester. She also sits on the Council and Board of the Advertising Association, the Development Board of RADA and as of August 1st, 2022, became President of SAWA, the global trade body for cinema advertising. One of Kathryn’s key interests in Diversity and Inclusion and she leads the Advertising Association’s All-In initiative that works across the advertising sector to drive a representative workforce.
Kathryn has co-authored two books. “The Glass Wall” published in 2016 focused on the career development of women was written with Sue Unerman. In 2020 Sue and Kathryn published a second book together “Belonging: The Key to Transforming and Maintaining Diversity, Inclusion and Equality at Work” together with Mark Edwards. Esquire described it as “The most important Book of the year”. Book 3 is on the way!
Conference Day One
11:10 AM Panel Discussion: Tangible Steps Towards Building a More Inclusive Brand
This discussion will provide practical steps and strategies you can take to build an inclusive brand, connecting with diverse audiences and fostering a culture of equity.
- Understanding the key elements that make a brand truly inclusive and why it matters.
- Integrating inclusivity into your brand’s mission, vision, and values.
- Building diverse and inclusive teams
- Promoting accessibility and neurodiversity in advertising.
1:50 PM Panel Discussion: Advertising Accessibility
Exploring strategies to make your marketing and advertising more accessible to all audiences and understanding inclusive design principles.
- Incorporating accessibility features into your creative and design processes.
- Identifying accessible media formats for creating ads that are accessible across various formats and platforms, including text, audio, and video.
- Breaking down multiple barriers across visual, auditory, cognitive and motor
- Understanding incoming regulatory changes and how your requirements might look
Check out the incredible speaker line-up to see who will be joining Kathryn.
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