The ONS reports that 24% of the UK population have a disability. That is 24% of people potentially being left behind by your brand. This session explores how embracing accessibility enterprise-wide is not only a moral imperative but can also unlock new audiences and opportunities. Engraining real inclusivity into your brand values to represent to build a true culture of accessibility.

• Exploring the opportunity of accessibility and identifying untapped market segments that can be reached through accessible advertising.
• Analysing brand loyalty benefits of inclusive and accessible marketing strategies - discussing case studies of successful accessible campaigns and their impact.
• Formulating an action plan to integrate accessibility goals into the company’s overall mission and KPIs, and present the business case to stakeholder
• Incorporating accessibility guidelines into the creative development process from the outset.
• Promoting leadership and accountability within the organisation to champion accessibility initiatives.