Sustainability needs to pivot to be a primary organisational KPI. To ensure the success of Sustainability initiatives you need to identify the right metrics to measure your output. During this session we will explore effective tools and strategies to evaluate the impact and success of sustainable advertising and ESG strategies for your business, and the industry.

• Defining success in Sustainable Advertising and understanding industry initiatives
• Exploring advanced tools and technologies that provide accurate and actionable data for evaluating sustainable advertising efforts.
• Aligning ESG metrics with broader business objectives to ensure a cohesive and comprehensive approach to sustainability.
• Redefining your key marketing performance indicators in line with your sustainability goals