Michelle McEvoy

Initiative Lead - Planet Pledge World Federation of Advertisers

Conference Day Two

11:20 AM Panel Discussion: Sustainable Impact For 2030: What Role Can Brand Professionals Play?

This session will explore how you to integrate ESG principals into your marketing and advertising strategies, to develop an effective sustainability roadmap for the industry, in line with the UN’s 2030 goals.

  • Examining how to get started on your sustainable marketing journey
  • What goals and objectives do we need to close in on?
  • Working together to identify the right KPIs, tools and metrics to measure true progress
  • Collaborating cross-functionally and internally to unify ESG principals and frameworks

Check out the incredible speaker line-up to see who will be joining Michelle.

Download The Latest Agenda