Marketing and advertising professionals shape the world. Consumers expect brands to go beyond profit and contribute to the greater good. In this session, discover how Tony’s Chocolonely mission objective sits at the heart of everything they do; ripping up the rulebook to fix key problems within the chocolate industry.

• Integrating purpose into strategy for a transformative impact to your team’s mindset.
• Understanding Tony’s 5 open-source sourcing principles designed to help the entire industry to elevate standards
• Effectively communicating your brand’s purpose to customers, employees, and partners to foster engagement and loyalty.
• Developing clear marketing and advertising policies aligned with your brand values

In an era where consumers demand more from brands than ever before, understanding and defining what responsible advertising means for your business is crucial. This keynote presentation will explore the multifaceted nature of responsible marketing and advertising, offering a comprehensive framework to help brands navigate this complex landscape and align their practices with evolving societal expectations.

• Developing and integrating a framework that integrates responsible practices into every aspect of your advertising strategy, aligned to industry standards
• Strategies for ensuring your entire marketing supply chain and partnership network reflects and reinforces your brand's core values
• Assessing what tools and methodologies are available for measuring the impact of your responsible advertising efforts and maintaining accountability and transparency
• Aligning responsible marketing strategies with wider organisational objectives to increase buy-in and engagement across the business