Marketing and advertising professionals shape the world. Consumers expect brands to go beyond profit and contribute to the greater good. In this session, discover how Tony’s Chocolonely mission objective sits at the heart of everything they do; ripping up the rulebook to fix key problems within the chocolate industry.

• Integrating purpose into strategy for a transformative impact to your team’s mindset.
• Understanding Tony’s 5 open-source sourcing principles designed to help the entire industry to elevate standards
• Effectively communicating your brand’s purpose to customers, employees, and partners to foster engagement and loyalty.
• Developing clear marketing and advertising policies aligned with your brand values