Exploring strategies to make your marketing and advertising more accessible to all audiences and understanding inclusive design principles.

• Incorporating accessibility features into your creative and design processes.
• Identifying accessible media formats for creating ads that are accessible across various formats and platforms, including text, audio, and video.
• Breaking down multiple barriers across visual, auditory, cognitive and motor
• Understanding incoming regulatory changes and how your requirements might look

This presentation will provide insights and strategies for navigating the complexities of sustainable marketing, emphasising the importance of genuine efforts and transparent communication.

• Understanding greenwashing and exploring its various forms, from misleading claims to superficial sustainability efforts.
• Recognising and avoiding common greenwashing pitfalls that can damage brand reputation and erode consumer trust.
• Discover best practices for making authentic sustainability claims that are verifiable, meaningful, and impactful.
• Effective communication strategies that foster transparency and honesty, helping to build and maintain consumer trust.