Integrating a responsible marketing framework is essential for brands to foster trust and demonstrate their commitment to sustainable and ethical practices. This panel discussion will bring together industry leaders to share insights and strategies for defining and embedding a responsible marketing framework that aligns with your wider business objectives and demonstrates your core brand values and ethos.

• Discussing the core principles and components that constitute a responsible marketing framework.
• Exploring practical steps for embedding ethical considerations into your marketing strategies and campaigns.
• Balancing Profitability and Responsibility: Learn how to achieve a balance between business objectives and responsible marketing practices.
• Engaging stakeholders and consumers in the development and implementation of more responsible media and advertising initiatives.
• Unifying your approach to responsible marketing to match industry standards and regulatory changes

Recent studies show that the average person can be exposed to up to 10,000 ads daily, leading to information overload and diminished consumer well-being. 72% of consumers feel bombarded by irrelevant ads, highlighting the need for more mindful advertising practices that deal directly with ad-fatigue. In an era where consumer attention is increasingly seen as a valuable commodity, the Conscious Attention Economy emphasises a more ethical approach over mere attention-seeking. Exploring how brands can work to create meaningful advertising to eliminate ad fatigue and reframing traditional advertising mindsets.

• Connecting your advertising channels together to deliver a seamless, curated experience
• Changing the mindset of traditional advertising KPIs
• Managing the frequency and over-exposure of your advertisements to avoid a negative brand impact
• Building and maintaining consumer trust through transparent marketing practices.