Europe’s First Forum Dedicated To Elevating Standards in Sustainable, Inclusive & Accessible Marketing, Media and Advertising

3 - 4 dECEMBER |  Marriott Hotel Regents Park, London, UK
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Rebecca Southern

Director of Global Communications No7 Beauty Company

Rebecca is Director of Global Communications and Influencing at No7 Beauty Company, part of Walgreens Boots Alliance, where she oversees global brand, corporate, influencer and healthcare communications for iconic beauty brands including No7, Liz Earle Beauty, Soap & Glory, Sleek and Botanics. Rebecca has two decades experience delivering integrated communications programs for world-leading brands across a variety of sectors and markets. She joined No7 Beauty Company in 2021 and during her tenure has overseen the launch of the No7 Future Renew skincare range, the biggest ever beauty launch in the UK, and led the consistent growth and evolution of media, influencer and dermatologist communications for No7 Beauty Company brands. Previous roles include leading global communications for $3bn travel technology giant Tripadvisor, plus a decade in consultancy at Edelman, the world’s largest public relations firm, where she was agency lead for several key multinational clients.

Conference Day Two

3:45 PM Panel Discussion: Influencer Marketing Code Of Conducts

In the rapidly evolving landscape of influencer marketing, establishing and adhering to a robust code of conduct is essential for maintaining brand integrity and consumer trust. This discussion will explore guidelines and best practices for developing and implementing an effective influencer marketing code of conduct.

  • Establishing clear ethical guidelines for influencer partnerships and content creation aligned with regulatory framework set out by ASA
  • Ensuring influencers comply with disclosure regulations and maintain transparency with their audiences.
  • Authenticity and Alignment: Selecting influencers whose values and content align with your brand's mission and goals.
  • Preparing strategies to monitor activities, address potential issues and protect your brand in case of influencer misconduct.
  • Safeguarding influencers and maintaining integrity across your partner network

Check out the incredible speaker line-up to see who will be joining Rebecca.

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