Why is it so hard for brands to achieve full inclusivity? Creating a culture of fully inclusive marketing is essential for brands aiming to resonate with diverse audiences and foster genuine connections. This session, designed for media, marketing, and advertising leaders, will provide strategies to embed an inclusive mindset within your business and reflect it across your marketing efforts.

• Understanding what fully inclusive marketing entails and its importance in today’s marketplace.
• Securing leadership commitment to prioritise and champion inclusive marketing practices.
• Hiring and retaining diverse talent to ensure a wide range of perspectives in your marketing team.
• Creating content that authentically represents diverse communities.
• Defining new metrics for assessing the impact of your inclusive marketing initiatives and continuously improving your strategies.