Influencers have a profound impact on audiences, especially children. It’s crucial for brands to understand the powerful role they play in advertising. Explore best practices and strategies for leveraging influencer marketing responsibly.

• Understanding Influencer Impact: Insights into how influencers affect audience behaviours, preferences, and perceptions.
• Identifying criteria for selecting influencers who align with your brand’s values and child safety standards.
• Developing comprehensive ethical guidelines and expectations for your influencer marketing strategy
• Promoting educational content to your young consumers and avoiding content sensationalism
• Promoting a culture of transparency and accountability, clearly disclosing all sponsored content and partnerships

In the rapidly evolving landscape of influencer marketing, establishing and adhering to a robust code of conduct is essential for maintaining brand integrity and consumer trust. This discussion will explore guidelines and best practices for developing and implementing an effective influencer marketing code of conduct.

• Establishing clear ethical guidelines for influencer partnerships and content creation aligned with regulatory framework set out by ASA
• Ensuring influencers comply with disclosure regulations and maintain transparency with their audiences.
• Authenticity and Alignment: Selecting influencers whose values and content align with your brand's mission and goals.
• Preparing strategies to monitor activities, address potential issues and protect your brand in case of influencer misconduct.
• Safeguarding influencers and maintaining integrity across your partner network