Influencers have a profound impact on audiences, good and bad. It’s crucial for brands to understand the powerful role they play in marketing to, and “educating” their audiences. Join Sarah Sutton, Global Media Director at Oatly to explore how they are working with creators to power their advertising, to inform and to entertain. Working with influencers to respond to misinformation across the social sphere, and exploring the impact working with organic creators can offer.

• Understanding Influencer Impact: Insights into how influencers affect audience behaviours, preferences, and perceptions.

• Identifying criteria for selecting influencers who align with your brand’s values and standards.

• Developing comprehensive ethical guidelines and expectations for your influencer marketing strategy

• Promoting educational content to your consumers to respond to disinformation and avoid content sensationalism

• Promoting a culture of transparency and accountability, clearly disclosing all sponsored content and partnerships

In the rapidly evolving landscape of influencer marketing, establishing and adhering to a robust code of conduct is essential for maintaining brand integrity and consumer trust. This discussion will explore guidelines and best practices for developing and implementing an effective influencer marketing code of conduct.

• Establishing clear ethical guidelines for influencer partnerships and content creation aligned with regulatory framework set out by ASA
• Ensuring influencers comply with disclosure regulations and maintain transparency with their audiences.
• Authenticity and Alignment: Selecting influencers whose values and content align with your brand's mission and goals.
• Preparing strategies to monitor activities, address potential issues and protect your brand in case of influencer misconduct.
• Safeguarding influencers and maintaining integrity across your partner network