Europe’s First Forum Dedicated To Elevating Standards in Sustainable, Inclusive & Accessible Marketing, Media and Advertising

3 - 4 dECEMBER | Marriott Hotel Regents Park, London, UK

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Yann Marois

VP Integrated Brand Building PMI

Conference Day One

12:15 PM PRESENTATION: Building A Responsible Smoke-Free Brand

This session will examine PMI’s transformation towards an entirely smoke-free brand. Examining best practice for youth-access prevention, education and policies to protect consumers.

Exploring PMI’s brand journey over the past 10 years to stop selling cigarettes as soon as possible
Co-ordinating policies and initiatives for youth-access prevention and uptake
Educating consumers on the dangers of smoking, particularly youth
Working with external stakeholders to drive towards as smoke-free future

Check out the incredible speaker line-up to see who will be joining Yann.

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