Joanna C. Cooper

General Manager Daimler Truck North America

Joanna Cooper is Daimler Truck North America's General Manager, Mount Holly. The Women in Manufacturing board member, continues to bridge competence and confidence to transform executive leadership and business culture to drive results. Featured keynote speaker in WiM South, Shingo Conference 2024, NEASHRM, WiM Summit 2024, Panelist at Conference Board’s ‘Women Lead Festival’ 2024, GDS Manufacturing Summit, Reuters Automotive Retail 2023, keynote and panel moderator at FABx at Fabtech 2023, & featured in Forbes, Chief, Authority Magazine, Adam Mendler’s Leadership blog, SHRM, and other globally recognized leadership publications and podcasts, Cooper reduces the learning curve by sharing how leaders can systemize their results. “Leading an amazing team of nearly 2,000 staff to produce Freightliner M2 and SD Plus medium-duty trucks. Workforce development and digital transformation have never been more relevant than now as leaders seek to transition product and service portfolios to more sustainable solutions.” To learn more about Joanna Cooper's innovative management tips, follow her on Linkedin

Main Conference Day 1

9:00 AM Keynote Presentation: Leveraging a Bottom-up, Shop Floor Approach to Uncover Process Improvements and Gain Competitive Advantage

By adopting a bottom-up approach to digital transformation projects you can harness the insights and creativity of your employees and identify process improvements across your operations. This approach fosters buy-in and critically drives user adoption. In this presentation, discover how Daimler successfully engaged their employees to leverage their knowledge and drive project delivery. Join Joanna’s to learn how to: 

  • Engage frontline workers in identifying opportunities for improvement and leverage their insights to gain a competitive edge 
  • Use pilot projects to test connected worker technologies in specific areas and demonstrate the benefits to end users 
  • Establish a culture of continuous improvement and celebrate frontline workers' contributions to motivate ongoing participation and innovation 
  • Build momentum and encourage user adoption by communicating success stories 

Check out the incredible speaker line-up to see who will be joining Joanna C..

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