Alaa AlShroogi

Director Visitor Enhancement, Visitor Experience
EXPO 2022

Responsible for utilising digital technology to enhance the visitor journey and create exceptional experiences for millions of visitors to the World Expo

Check out the incredible speaker line-up to see who will be joining Alaa.

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Conference Day One: Tuesday, 16th April 2019

Tuesday, April 16th, 2019

12:45 PM TRAILBLAZER PANEL: Developing next gen attraction & entertainment resorts: Creating smart, seamless resorts that meet the demands of digital consumers

In the era of smart living, entertainment attractions must provide a seamless, frictionless experience. In the modern world consumers organise their lives in a digital, mobile manner and when they enter parks they expect the same. Key question: How can entertainment destinations create a single, integrated and unified experience across multiple parks, retail outlets, dining and attractions to increase ROI and visitor experience?

Senior leadership should therefore acknowledge:

Visitor convenience: How do park operators provide a connected eco system from booking tickets to finding rides with lower waiting times and deciding the right cuisine?
How to deliver a seamless and engaging visitor experience through mobile applications, wristbands, smart kiosks and digital signage
Does the future of a successful convenient entertainment resorts look cashless and paperless?