Europe's Premier Trust & Safety Summit: Empowering Leaders to Tackle Operational Challenges, Navigate Regulatory Landscapes, and Drive Cross-Functional Solutions
25 - 26 March 2025 | Hilton London Syon Park, UK

Conference Day Two - Wednesday 26th March 2025

8:00 am - 9:00 am Registration Opens

8:15 am - 8:55 am BREAKFAST BRIEFING: Topic TBC


9:20 am - 9:30 am Opening Remarks From Chair

9:30 am - 10:00 am KEYNOTE PRESENTATION: Bluesky's Composable Moderation: Empowering User Choice in Trust & Safety

Aaron Rodericks - Head of Trust & Safety Policy, Bluesky Social

Join Aaron as he delves into their "composable moderation" system, a cornerstone of their decentralized approach to Trust & Safety. Reimagining content moderation by allowing users to create open, stackable, customisable ecosystem of moderation services that prioritize user choice and community empowerment.

·        Examining the concept of composable moderation at Bluesky and the challenges of user-generated moderation

·        Balancing platform-wide safety measures with user-customizable moderation filters

·        The role of community-led moderation services in shaping online spaces

·        Challenges and opportunities in scaling composable moderation

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Aaron Rodericks

Head of Trust & Safety Policy
Bluesky Social

As AI becomes more commoditised and widespread, platforms and marketplaces face fresh challenges in content moderation, risk mitigation, user protection, and information integrity, when faced with an increasing avalanche of AI & Synthetic Media.

  • Examining the latest advancements in AI & synthetic media detection, the limitations of current detection methods and how you can remove synthetic material at source
  • Balancing innovation, freedom of expression and potential risks/harms by adapting policies to address AI-generated content and synthetic media.
  • Educating and informing users about the existence and potential impacts of synthetic media, empowering them to critically evaluate the content they encounter online.
  • Examining ethical issues of consent, privacy, and the potential for deepfakes to be used in harassment or disinformation campaigns.
  • Establishing best practices and standards for cross-industry collaboration to manage synthetic media.

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Ladan Cher

Chief Strategy Officer (Trust & Safety / AI Policy)
Replikant - DNABlock

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Sean Evins

Former Director of Global Affairs & Public Policy, AI / AR / VR
Meta

10:30 am - 11:00 am Coffee Break

STREAM A: CONTENT MODERATION & MODERATOR WELLNESS

11:00 am - 11:45 am PANEL DISCUSSION: Moderator Wellness & User Wellbeing - Addressing the Psychological Toll of Content Moderation and Providing Support to Users
Nate Sawatzky - Head of Player Care (T&S + Player Support), Supercell

Every day, moderation teams risk harm to their wellbeing as they safeguard digital experiences. This panel will explore tangible steps you can take to protect moderators’ mental health and wellbeing across your platform.

  • An exploration of the mental and emotional challenges faced by content moderators and discuss approaches to support their psychological wellbeing.
  • Eliminating large volumes of content using emerging tech, before they reach your moderators
  • Providing users and content moderation teams with effective support systems to cope with harmful content, harassment, and other distressing online challenges.
  • Forewarning moderators on the nature and severity of content through AI categorising, prioritising and triaging
  • Examining mental health support initiatives within your organisation to address the unique challenges faced by moderators and users.
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Nate Sawatzky

Head of Player Care (T&S + Player Support)
Supercell

STREAM A: CONTENT MODERATION & MODERATOR WELLNESS

11:45 am - 12:20 pm PRESENTATION: Prioritising Moderator Wellness in the Trust & Safety Landscape
Michelle Teo - Clincal Director, Zevo Health

As digital threats and harms evolve, content moderation teams face unparalleled mental health challenges due to their critical role in ensuring online safety. This session, led by experts from Zevo Health, will delve into the importance of supporting moderator wellness to sustain performance, resilience, and long-term wellbeing in a high-pressure environment. Attendees will explore strategies to foster a healthier workplace for those on the frontline of trust and safety.

  • Understanding the risks and unique mental health challenges faced by content moderators.
  • Learn to design workflows that balance efficiency with mental health preservation.
  • Explore effective tools, resources, and policies to mitigate burnout and compassion fatigue.
  • Understanding how leadership can foster a culture of care and openness regarding mental health.
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Michelle Teo

Clincal Director
Zevo Health

STREAM A: CONTENT MODERATION & MODERATOR WELLNESS

12:20 pm - 12:50 pm PRESENTATION: Scaling Content Moderation to Safeguard Online Communities at Trustpilot
Deniz Atabey Alkan - Director of Reviews, Trust & Safety, Trustpilot

As online platforms grow, ensuring user safety while maintaining scalability is a critical challenge. This session explores how businesses can effectively scale content moderation processes to proactively address harmful content while building trust within their communities.

  • Developing scalable content policies that adapt to evolving community challenges
  • Leveraging AI for proactive detection and automated content moderation at scale
  • Ensuring high-quality training data and continuous performance monitoring
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Deniz Atabey Alkan

Director of Reviews, Trust & Safety
Trustpilot

STREAM B: SAFETY BY DESIGN

11:00 am - 11:45 am PANEL DISCUSSION: Safety by Design in Action: Implementing Proactive Trust & Safety Measures
Paul Snyder - Director Player Safety Strategy, Electronic Arts

This panel discussion brings together industry leaders and experts to explore real-world applications of Safety by Design principles in Trust & Safety operations. Attendees will gain insights into how organizations are proactively

integrating safety considerations into their product development lifecycle, from conception to implementation.

  • Incorporating Trust & Safety considerations at the earliest stages of product design and development.
  • Fostering collaboration between T&S teams and product designers.
  • Identifying and assessing potential safety risks during the design phase, including the use of threat modelling and scenario planning.
  • Designing safety features that enhance user experience, balancing protection with usability and engagement.
  • Implementing Safety by Design principles in rapidly growing platforms and how to ensure safety measures scale effectively with user growth.
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Paul Snyder

Director Player Safety Strategy
Electronic Arts

STREAM B: SAFETY BY DESIGN

11:45 am - 12:20 pm PRESENTATION: Engineering Trust & Safety at Scale

This session explores the intricate balance between engineering innovation, operational efficiency, and user safety in the Trust & Safety landscape. Developing robust T&S systems that scale effectively while prioritising user protection.

  • Leveraging real-time data insights to identify potential risks and implement proactive safety measures.
  • Building scalable T&S systems that can handle growing user bases and expanding global operations.
  • Maintaining effectiveness while managing data and engineering costs.
  • Exploring how advanced analytics can identify trends and behaviours, improve decision-making and optimise resource allocation in T&S efforts.
  • Enhancing operational efficiency without compromising safety standards.

STREAM B: SAFETY BY DESIGN

12:20 pm - 12:50 pm PRESENTATION: Building a Comprehensive Content Moderation Platform through Safety by Design
Michael Jamrosy - Global Head of Trust & Safety, Adobe

Join this session for a journey to develop an effective internal content moderation system. Aligning across Policy, Operations and Enforcement to tackle the complex challenge of content moderation at scale.

  • Adobe’s strategic approach to integrating Trust & Safety principles across their product ecosystem
  • Developing a resilient moderation platform built for scale
  • Evaluating classifier development and data labeling for improved accuracy
  • Protecting human moderators from harmful and upsetting content
  • Aligning policy, operations, and engineering teams to create a cohesive moderation strategy
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Michael Jamrosy

Global Head of Trust & Safety
Adobe

STREAM C: ENFORCEMENT OPERATIONS

11:00 am - 11:45 am PANEL DISCUSSION: Nurturing Relationships with Law Enforcement: Building Effective Partnerships in Trust & Safety
Steve Wilson - Trust & Safety Manager, Jagex
Ben Smith - Director of Insurance and Trust & Safety, Turo
Matt Turner - Manager of Law Enforcement Engagement, Roblox
Nick Palithorpe - Global Director of Government Relations, Kodex Global

This session explores the critical importance of fostering strong, collaborative relationships between Trust & Safety teams and law enforcement agencies. Developing and maintaining productive partnerships that enhance online safety while respecting user privacy and platform integrity.

  • Creating clear, efficient lines of communication with law enforcement agencies, designating points of contact and setting up secure information-sharing protocols.
  • Exploring reciprocal training opportunities with law enforcement to enhance mutual understanding of respective roles and capabilities.
  • Examining frameworks for responding to law enforcement requests while upholding user privacy and platform principles.
  • Proactively engaging with law enforcement on emerging threats and trends to collaborate on prevention strategies
  • Addressing the challenges of working with law enforcement across different jurisdictions and navigating legal environments/requirements
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Steve Wilson

Trust & Safety Manager
Jagex

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Ben Smith

Director of Insurance and Trust & Safety
Turo

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Matt Turner

Manager of Law Enforcement Engagement
Roblox

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Nick Palithorpe

Global Director of Government Relations
Kodex Global

STREAM C: ENFORCEMENT OPERATIONS

11:45 am - 12:20 pm PRESENTATION: Streamlining Communication Between Industry and Enforcement & Government Agencies

Effective communication between private sector entities, law enforcement, regulators, and government agencies is crucial for ensuring online safety and regulatory compliance. Exploring actionable strategies to improve inter-organisational collaboration, reduce communication

gaps, and ensure a unified approach to managing risks and addressing public safety issues.

  • Establishing clear and secure communication protocols that support real-time information sharing while respecting data privacy and compliance requirements.
  • Outlining the roles of each party to streamline incident response and avoid duplication of efforts.
  • Developing unified reporting standards to allow for consistency and accuracy in how data is shared
  • Leveraging technology to facilitate sensitive information exchange while adhering to legal and compliance obligations.
  • Creating adaptable frameworks that allow companies to align with both local and international regulations

STREAM C: ENFORCEMENT OPERATIONS

12:20 pm - 12:50 pm PRESENTATION: The Mechanics of Building and Scaling Effective Law Enforcement Operations in a Global Framework
Jonathan Byrne - Global Director, Public Safety Operations, Uber

For trust and safety teams operating across borders and jurisdictions, a robust framework for collaborating with law enforcement is essential to balance compliance, risk, and user trust. This session will explore how to scale law enforcement operations effectively within a highly regulated

and diverse global landscape.

  • Examining the mechanics of developing and scaling a comprehensive law enforcement framework that meets the needs of highly regulated, multi-national markets.
  • Building and sustaining productive relationships with law enforcement agencies worldwide, enhancing cooperation and trust.
  • Structuring teams and operational frameworks that enable scalability and streamlined processes for law enforcement engagement.
  • Exploring the rationale for law enforcement relationships, focusing on creating policies and risk profiles that align with the company’s values and risk tolerance.
  • Addressing challenges in handling regulatory misalignment by crafting policies that uphold company standards while navigating complex legal requirements.
  • Managing ambiguity, assessing risks, and making informed decisions in situations lacking clear regulatory guidance.
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Jonathan Byrne

Global Director, Public Safety Operations
Uber

12:50 pm - 1:50 pm Networking Lunch

STREAM A: CONTENT MODERATION & MODERATOR WELLNESS

1:50 pm - 2:25 pm PRESENTATION: Strategies for Consistent Content Filtration and Moderation in Gaming Environments
Paul Snyder - Director Player Safety Strategy, Electronic Arts

Maintaining a safe and enjoyable user experience across diverse platforms and game types presents unique challenges. Paul Snyder, Director of Player Safety Strategy at EA their approach to implementing consistent content filtration and moderation strategies across gaming

environments, working directly with game teams to identify gaps, obstacles and opportunities.

  • Developing flexible moderation systems that allow for ingame communication and expression while mitigating risks.
  • Maintaining uniform moderation standards across PC, console, and mobile gaming platforms.
  • Implementing tools and systems that protect players and contribute to a safer gaming environment.
  • Adapting to evolving gaming trends: Preparing moderation systems for emerging technologies like VR/AR and cloud gaming.
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Paul Snyder

Director Player Safety Strategy
Electronic Arts

STREAM A: CONTENT MODERATION & MODERATOR WELLNESS

2:25 pm - 3:00 pm PRESENTATION: Synthetic Media and AI-Generated Content: Detection, Moderation, and Source Removal

Identifying, moderating, and mitigating the spread of synthetic media and AI-generated content is a growing concern for T&S leaders. During this session, gain insights into the latest detection technologies, moderation approaches, and methods for dealing with synthetic content at its source.

  • Discussing the challenges of keeping pace with rapidly evolving generative AI capabilities, and identifying synthetic media
  • Developing industry-wide standards for detection, information sharing and coordinated action across platforms to combat the spread of malicious synthetic content.
  • Crafting and implementing policies that effectively address synthetic media while respecting freedom of expression.
  • Differentiating between harmful deepfakes and benign AIgenerated content.
  • Educating users about synthetic media and empowering them to critically evaluate content.
  • Examining techniques for identifying and addressing synthetic media at its source.

This panel will explore strategies for achieving effective content moderation at scale, balancing automation with human oversight, and addressing challenges such as bias, context-sensitivity, and user appeals.

  • Automating with Accountability: moderating high volumes of content while mitigating false positives and negatives.
  • Blending automated systems with human reviewers to handle nuanced, context-sensitive cases.
  • Addressing Bias and Fairness that can affect moderation outcomes, especially across diverse communities and cultures.
  • Best practices for transparent moderation practices and accessible user appeals processes
  • Scaling responsibly across platforms sustainably without sacrificing user safety or ethical standards.
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Anastasia Rud

Trust & Safety Manager
Brainly

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JessicaKate Ogungbadero

Director of Safety Product & Insights
Reddit

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Roberta Schmid

Managing Editor & VP of Partnerships Germany
NewsGuard

STREAM B: SAFETY BY DESIGN

1:50 pm - 2:25 pm PRESENTATION: Safety By Design for New Product Development
Margaux Liquard - Head of Trust & Safety Operations, Yubo

This session explores the critical importance of integrating Safety by Design principles into the earliest stages of development, to create safer, more trustworthy digital products and services from the ground up.

  • Developing and implementing comprehensive risk assessment tools tailored for digital products.
  • Identifying potential safety issues and user vulnerabilities during the ideation and design phases.
  • Fostering collaboration between product teams, Trust & Safety professionals, and other stakeholders throughout the development lifecycle
  • Designing proactive safety features that enhance user experiences and encourage positive user behaviour.
  • Iterative testing and validation to ensure the effectiveness of safety measures before product launch.
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Margaux Liquard

Head of Trust & Safety Operations
Yubo

STREAM B: SAFETY BY DESIGN

2:25 pm - 3:00 pm PRESENTATION: Compliance By Design? Embedding Regulatory Considerations into Product Development

Exploring the critical intersection of compliance and engineering, this session will focus on how to embed safety and regulatory considerations into the product development lifecycle from the earliest stages. Creating a culture of compliance that enhances innovation while meeting evolving requirements.

  • Interpreting and translating complex regulatory requirements into actionable engineering guidelines.
  • Integrating comprehensive risk assessment frameworks into the engineering process to mitigate risks throughout the product lifecycle.
  • Breaking down silos to ensure compliance considerations are seamlessly integrated into the design and development process.
  • How can compliance enhance innovation and drive new standards of safety
  • Continuous monitoring and auditing processes to ensure sustained compliance within engineering

STREAM B: SAFETY BY DESIGN

3:00 pm - 3:30 pm PRESENTATION: Navigating the Wild West: Proactive Strategies for Safe Digital Spaces for the Creator Economy
Ladan Cher - Chief Strategy Officer (Trust & Safety / AI Policy), Replikant - DNABlock

Join this session to learn how Replikant’s Chief Strategy Officer, Ladan Cher, is leading from the front to create safe, inclusive digital spaces in the evolving landscape of Trust & Safety for content creators. In a world where legislation is still catching up, Ladan shares proactive approaches that

  • empower cross-functional teams to design forward-looking safety protocols that respect the autonomy of creators and their economy.
  • Leading the way alongside product design to define good practice in Trust & Safety frameworks in a green legislative landscape
  • Cross-functional coordination and focusing on what teams can do right now to support digital safety
  • Balancing creators’ autonomy with impactful safety tools to maintain user trust
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Ladan Cher

Chief Strategy Officer (Trust & Safety / AI Policy)
Replikant - DNABlock

STREAM C: ENFORCEMENT OPERATIONS

1:50 pm - 2:25 pm PRESENTATION: Dealing with Bad Faith Actors & Networks: Stopping Fraud at Scale
Robert O'Neill - Associate Director, Content Fraud - Trust & Safety, Tripadvisor

Discussing the latest strategies and tools employed to combat fraud on a large scale, this session will focus on the proactive measures taken to identify, disrupt, and prevent the activities of bad faith actors and networks across digital platforms.

  • Using Advanced Detection Systems to identify patterns of fraudulent behaviour across vast datasets, detect anomalies, flag suspicious activities, and predict emerging fraud trends.
  • Sharing information between platforms to create a united front against fraudsters.
  • Creating a more robust user onboarding and authentication processes, including identity verification, multi-factor authentication, and ongoing monitoring of user actions to combat impersonation and build user trust.
  • Continuous monitoring of user activities, detecting patterns of abuse, and implementing preventive measures before risks escalate.
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Robert O'Neill

Associate Director, Content Fraud - Trust & Safety
Tripadvisor

STREAM C: ENFORCEMENT OPERATIONS

2:25 pm - 3:00 pm PRESENTATION: Educating Customers & Users on Enforcement Decisions

Communicating enforcement decisions to users and customers and fostering transparency is critical to building rust in Trust & Safety operations.

  • Crafting clear, concise messages that explain enforcement decisions without fuelling paranoia, compromising platform security or user privacy.
  • Developing comprehensive educational resources that help users understand platform policies, enforcement processes, and the rationale behind decisions.
  • Providing context-specific explanations of policy violations to tailor communications to different types of infractions and user demographics.
  • Incorporating user feedback into the enforcement and communication process to engage users in policy development and refinement.
  • Creating scalable education programs that can reach large user bases effectively.
  • Enforcement Vs Paranoia dilemma – How do you respond to policy infringements without playing into paranoia about platforms oversight.

STREAM C: ENFORCEMENT OPERATIONS

3:00 pm - 3:30 pm PRESENTATION: The Pillars of Law Enforcement Operations: Navigating Complexities in Trust & Safety
Ceri Hunt - Trust & Safety Manager, Turo
  • This session explores the fundamental aspects of law enforcement operations within the Trust & Safety landscape, addressing the challenges and strategies for effective law enforcement operations. Examining the complexities of your legal disclosure framework to navigate the decision-making process around disclosure
  • Assessing obligations through risk management, prioritising responses based on potential reputational risks and safety concerns.
  • Proactive engagement with law enforcement, including conducting internal investigations and sharing relevant information.
  • Working with diverse law enforcement agencies at scale across multiple countries and in different operational contexts.
  • Managing inconsistencies of legal requirements and law enforcement response internationally.
  • Ensuring your law enforcement decisions align with your brand’s ethics and values
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Ceri Hunt

Trust & Safety Manager
Turo

3:30 pm - 4:00 pm COFFEE BREAK

Our final panel discussion brings together leaders from across function to explore strategies for breaking down silos and fostering collaboration across all aspects of T&S operations., creating a more integrated and effective approach to platform safety and integrity. Key discussion points include:

  • Involving engineering, enforcement, and moderation teams in the policy creation process to build more collaborative, implementable and effective policies.
  • Addressing the challenges of information sharing across teams and discussing solutions for creating more streamlined, efficient communication channels in real-time
  • Integrating training programs to give team members a holistic understanding of T&S operations
  • Developing shared key performance indicators that align the objectives of different T&S teams and drive more cohesive strategies.
  • Breaking down silos to more agile and effective responses to new T&S challenges. Discuss real-world examples of successful cross-team collaborations in addressing emerging threats.
  • Examining leadership strategies and organisational structures that promote cross-functional collaboration in T&S
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Margaux Liquard

Head of Trust & Safety Operations
Yubo

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Sophie Walsh

Head of Trust & Safety
Depop

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Michael Jamrosy

Global Head of Trust & Safety
Adobe

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Ben Smith

Director of Insurance and Trust & Safety
Turo

4:40 pm - 5:10 pm CLOSING KEYNOTE: A Seat at the Table: Trust & Safety at the Heart of Everything you do

Exploring the critical importance of integrating Trust & Safety principles into every aspect of an organisation’s operations, from product development to customer service, elevating Trust & Safety from a siloed function to a core organisational value that drives decision-making at all levels.

  • Examining how Trust & Safety has evolved from a compliance necessity to a strategic differentiator in the digital landscape.
  • Prioritizing safety to increase user trust, brand loyalty, and long-term business success.
  • Embedding Trust & Safety considerations across all departments
  • Sharing strategies for communicating the value of T&S to leadership and securing resources and visibility for these efforts.
  • Emphasizing the importance of putting user safety and well-being at the centre of all decisions to deliver innovative solutions that balance safety with user experience and business goals.
  • Defining the right quantitative and qualitative metrics for measuring the impact and business value of Trust & Safety initiatives

5:10 pm - 5:40 pm End of Event