Trust & Safety professionals face evolving challenges. In an ever-shifting digital environment, understanding the evolution of Trust & Safety is critical for professionals in the field. Strategies including collaboration, advanced technology, and user education are essential for effectively addressing online harms, AI-driven threats and increasingly sophisticated bad faith actors. As the community assesses the United

Kingdom’s role in global online safety this keynote session will examine what the role of a Trust & Safety professional looks like today.

• Examining the impact of misinformation and disinformation in the digital era and its consequences for Trust & Safety.
• The rise of AI-driven online harms, exploring their complexities and potential solutions.
• Leveraging the UK’s regulatory framework and global influence as a benchmark for Trust & Safety practices.
• Collaborative approaches to address online harms across all sectors, drawing inspiration from the UK’s Online Safety Bill.