It's critical to effectively articulate the tangible and intangible value Trust & Safety brings to an organisation. This session will explore how to align purpose & profitability, shift the narrative, quantify the risks mitigated, and highlight the essential role trust and safety plays in protecting users, platforms, and reputation, and responding to new regulation. 

• Demonstrating trust and safety's direct value to platform objectives, business growth and user retention.
• Finding the right metrics to measure qualitative and quantitative impact and demonstrating what harmful activities are being prevented or mitigated.
• Utilising new tools to address safety at scale to tackle risks across vast, diverse platforms efficiently.
• Examining how proactive trust and safety measures protect brand integrity and build long-term user trust.

Developing a safe and inclusive platform from the ground up presents unique challenges, particularly in gaming and user-generated content. This session explores strategies to foster trust while balancing resource constraints and reducing brand risks while building and scaling a streaming platform:

• Crafting scalable policies to address harmful content without stifling creativity
• Partnering with creators to develop aligned and enforceable community standards
• Prioritising efforts to maximize impact with limited resources