In our opening keynote, Xbox and Blizzard Entertainment come together to explore their journey to reduce toxicity, enhance player engagement, and scale T&S efforts. Sharing tangible benefits and results, they will demonstrate how investing in Trust & Safety not only fosters healthier communities, but reduces churn, boosts retention and encourages positive and inclusive player experiences – ultimately contributing to a business' bottom line.

Kim Kunes, VP Gaming Trust & Safety at Microsoft and Natasha Miller, Senior Research Scientist at Blizzard Entertainment will share their journey to demonstrate discuss how investing in safety initiatives translates into tangible business value and brand enhancement. Join us to uncover why Trust & Safety is not just a moral imperative but a strategic business decision.