It's critical to effectively articulate the tangible and intangible value Trust & Safety brings to an organisation. This session will explore how to align purpose & profitability, shift the narrative, quantify the risks mitigated, and highlight the essential role trust and safety plays in protecting users, platforms, and reputation, and responding to new regulation. 

• Demonstrating trust and safety's direct value to platform objectives, business growth and user retention.
• Finding the right metrics to measure qualitative and quantitative impact and demonstrating what harmful activities are being prevented or mitigated.
• Utilising new tools to address safety at scale to tackle risks across vast, diverse platforms efficiently.
• Examining how proactive trust and safety measures protect brand integrity and build long-term user trust.