Europe's Premier Trust & Safety Summit
Empowering Leaders to Tackle Operational Challenges, Navigate Regulatory Landscapes, and Drive Cross-Functional Solutions

25 - 26 March 2025 | Hilton London Syon Park, UK

Robert O'Neill

Associate Director, Content Fraud - Trust & Safety Tripadvisor

As Associate Director of Content Fraud, on the Trust & Safety Team at Tripadvisor, I oversee policy and procedure regarding fake reviews, fake listings, and a number of other issues that all center around ensuring that Tripadvisor is the best and most reliable source of information to help travelers make informed decisions

Conference Day Two - Wednesday 26th March 2025

1:50 PM PRESENTATION: Dealing with Bad Faith Actors & Networks: Stopping Fraud at Scale

Discussing the latest strategies and tools employed to combat fraud on a large scale, this session will focus on the proactive measures taken to identify, disrupt, and prevent the activities of bad faith actors and networks across digital platforms.

  • Using Advanced Detection Systems to identify patterns of fraudulent behaviour across vast datasets, detect anomalies, flag suspicious activities, and predict emerging fraud trends.
  • Sharing information between platforms to create a united front against fraudsters.
  • Creating a more robust user onboarding and authentication processes, including identity verification, multi-factor authentication, and ongoing monitoring of user actions to combat impersonation and build user trust.
  • Continuous monitoring of user activities, detecting patterns of abuse, and implementing preventive measures before risks escalate.

Check out the incredible speaker line-up to see who will be joining Robert.

Download The Latest Agenda