As AI becomes more commoditised and widespread, platforms and marketplaces face fresh challenges in content moderation, risk mitigation, user protection, and information integrity, when faced with an increasing avalanche of AI & Synthetic Media.

• Examining the latest advancements in AI & synthetic media detection, the limitations of current detection methods and how you can remove synthetic material at source
• Balancing innovation, freedom of expression and potential risks/harms by adapting policies to address AI-generated content and synthetic media.
• Educating and informing users about the existence and potential impacts of synthetic media, empowering them to critically evaluate the content they encounter online.
• Examining ethical issues of consent, privacy, and the potential for deepfakes to be used in harassment or disinformation campaigns.
• Establishing best practices and standards for cross-industry collaboration to manage synthetic media.
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