Yoel Roth

VP Trust & Safety Match Group

Yoel Roth is a trust and safety practitioner and researcher. He is the Vice President of Trust & Safety at Match Group, the parent company of Tinder, Hinge, and more than a dozen other dating apps used by millions of people worldwide. He is also a Non-Resident Scholar at the Carnegie Endowment for International Peace and a Knight Visiting Scholar at the University of Pennsylvania. His research, teaching, and writing focus on trustworthy governance approaches for social media, AI, and other emerging technologies.

Previously, he was the Head of Trust & Safety at Twitter. For more than 7 years, he helped build and lead the teams responsible for Twitter’s content moderation, integrity, and election security efforts.

Before joining Twitter, Yoel received his PhD from the Annenberg School for Communication at the University of Pennsylvania. His research examined the technical, policy, business, and cultural dynamics of social networking and online dating at the dawn of the smartphone age.

Conference Day Two - Wednesday 26th March 2025

4:40 PM FIRESIDE CHAT: Building Repeatable Trust & Safety Frameworks for Maximum Impact & Value

Trust & Safety needs to be embedded into your culture, but how do you bring everyone along for the journey? Articulating its value across different stakeholders—C-level executives, the public, end users, and operational teams—is a complex challenge. In this fireside chat, we’ll dive into strategies for communicating the impact of Trust & Safety and emphasizing design-centric approaches to make

safety repeatable, measurable, and scalable.

  • Tailoring your Message: Framing Exploring approaches to present your T&S value proposition for different audiences. Everything from benefits to executives, its societal value to the public, its impact to end users, and its tangible benefits to on-the-ground teams.
  • Unpacking the concept of “Safety by Design” - how can Trust & Safety evolve from reactive processes into a systematic, design-driven practice?
  • Formalising design-centric safety work to make safety interventions repeatable and measurable.
  • Proactive measures to transition the perception of Trust & Safety from a cost center to a growth driver, aligned with profitability and platform objectives while meeting regulatory requirements.
  • Balancing qualitative and quantitative measures to demonstrate harm mitigation, business growth, and long-term user trust.

Check out the incredible speaker line-up to see who will be joining Yoel.

Download The Latest Agenda