Interview with LEGOLAND’s Phil Royle - Balancing tech, data and the human touch
We spoke to LEGOLAND’s Phil Royle for his perspective on the use of tech and data in attractions and amusement, and found out about:
Different methods of visitor data collection
Possible inaccuracies and limitations in these methods
The role of tech in attractions and amusements
Other factors needed to support the use of tech and data
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