The ATO’s Digital Channel Strategy: Leveraging Effective Stakeholder Engagement to Enhance Digital Citizen Services

Managing expectations for both internal and external stakeholders is not only pivotal to the success of transforming digital services, but also ensures that they can continue to improve as future needs arise. Ahead of Digital Citizen Services, we chat to Claire O’Neill, Assistant Commissioner – Enterprise Work Management at the ATO about how they are leveraging their digital platform, whilst optimising other channels that also offer ease of access and how effective stakeholder engagement is the key to ensuring a successful transition to these changes.

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