Mohammed Ahmed Abdulmajid

Head of Digital and Corporate Marketing, Group Communications
Mubadala

Mohammed AlSiddiq (@mxmajid) is a digital communications leader. With over 12 years of experience in the government and private sector, he holds strong experience in digital strategy, user experience and marketing communications. Today, Mohammed helps brands build world-class digital platforms and infrastructure, that place their users and stakeholders at the heart of every interaction.

In his role as a digital communications and corporate marketing head at Mubadala, Mohammed oversees multiple programs to help build and protect the company’s reputation. Alongside his career in the corporate world, Prior to joining Mubadala, Mohammed was a digital marketing manager at Aldar and worked for several start-ups. Mohammed is a mentor and speaker at In5 Innovation Centre in Dubai.

Check out the incredible speaker line-up to see who will be joining Mohammed.

Download The Latest Agenda

Conference Day One: Monday, 23 September 2019

Monday, September 23rd, 2019

1:20 PM PANEL DISCUSSION: The right mix of technology, capabilities and creativity

Deloitte reports over 46% of executives they surveyed believed that understanding the abilities needed to adopt and use technologies are their biggest challenges in getting the most out of technology. You may already have the right technologies in place or may have the right strategy in adopting these, but without the right capabilities and creativity, you wouldn’t be able to maximise on the technology.

Bridging the gap between technology and skill sets
How to leverage what you have already? Using and reassessing your existing consumer information
How to maximise the use of martech for enhancing the brand image

Members:

1:50 PM FIRESIDE CHAT: Agile marketing: Are you really ‘agile’?

A buzz word amongst marketers, organisations are moving towards being more ‘agile’ in their marketing. Simply put, using analytics and data to capitalise real time information for new opportunities and problem solving. Sounds easier than it actually is!

What in true sense is being ‘agile’?
How internal departments and external partners can affect your agility?
Best practices to be as agile as possible

Members: